About

Versatile creative with game design, copywriting and digital marketing experience. I consider myself lucky to have an exciting mix of skills and experience that have been developed out of passion and genuine interest. 

My career started in copywriting, after graduating Journalism and Communication Studies. Over the years, I’ve become more and more interested in digital experiences and interaction design so I’ve chosen to tell my stories in a new environment: games. 

At this point in my career, I am focusing on integrating everything I’ve learned so far to create valuable interactive experiences. I’ve become interested in educational projects, behavioral design and more meaningful work. Apart from writing and games, I am interested in system design and visual arts. Following the Bartle test, I am the explorer: a player who approaches new challenges with curiosity and interest, flexible, open minded and enthusiastic.

Work experience

Game designer     2018 – 2021
I joined King at the end of 2018 as a level designer for Pet Rescue Saga. My work focused on designing levels and events for the game.
At the beginning of 2020, I grew into a game designer role for Bubble Witch Saga 3. There my work focused on live ops and performance features.
Game designer    2015 – 2018
 
I was so lucky to work on a PAC-MAN title as soon as I started as a junior in Bandai Namco. Here I’ve had the chance to learn about game balancing, free2play economy, narrative in games and everything in between. 
Copywriter    2012 – 2014

In Ogilvy I’ve had the chance to work for clients like Philips, IBM and Nestle, focusing on digital experiences and online branding. Facebook and mobile apps were the trend back then, a time when I’ve learned a lot about UI/UX and interaction design.

Copywriter    2009 – 2012

My first “real job” was a copywriter position for Leo Burnett Romania. The internet sure looked different back then! Facebook campaigns, social media strategy and brand websites were my main responsibilities and Procter & Gamble, Chio Chips and Beck’s were our most important clients.

Skills

  • Game design, focusing on system design

  • Creative writing

  • Flow and UI/UX design (Figma, Photoshop, Balsamiq)

  • Prototyping experience (gameplay)

  • Free2Play economy design, experience working on live titles

  • Unity, Python (beginner level, mostly self taught)

  • Analytical mindset

  • Great communication skills

  • Marketing experience

Education

University of Bucharest
Bachelor’s degree – Journalism and Communication Studies 
The Academy of Modern Applied Psychology 

Cognitive Behavioral Therapy