In a way, Ingress is the game that changed my life. In 2013, I was working as a copywriter and hacking dozens of portals on my way to work. And on my way back. And everywhere else actually. Ingress is the first major augmented reality game, a massively multiplayer SF story about an exotic energy taking over the Earth. I call it the mother of Pokemon go and the many others that followed, developed by Google/Niantic and released in November 2012.
This is the short story of a campaign powered by Beck’s, a beer brand that I had the opportunity to collaborate with as a copywriter.
As an augmented reality mobile game, Ingress requires players to be outside, moving between specific points around the city to “capture” them. The excitement is real and players get so engaged they stay out hunting for portals for hours, make friends and organize complex operations in the game. And while keeping busy with all that exotic energy, their phone batteries run out.
Taking the commitment to help us “refresh” after work and save us from “low battery” at the same time, Beck’s designed these special bus stations where Ingress players (well anyone actually) were able to charge their phones in the special sockets. As a really really active player, you can imagine my excitement about initiating and writing for this project.
Ingress: work & play
In a way, Ingress is the game that changed my life. In 2013, I was working as a copywriter and hacking dozens of portals on my way to work. And on my way back. And everywhere else actually. Ingress is the first major augmented reality game, a massively multiplayer SF story about an exotic energy taking over the Earth. I call it the mother of Pokemon go and the many others that followed, developed by Google/Niantic and released in November 2012.
This is the short story of a campaign powered by Beck’s, a beer brand that I had the opportunity to collaborate with as a copywriter.
As an augmented reality mobile game, Ingress requires players to be outside, moving between specific points around the city to “capture” them. The excitement is real and players get so engaged they stay out hunting for portals for hours, make friends and organize complex operations in the game. And while keeping busy with all that exotic energy, their phone batteries run out.
Taking the commitment to help us “refresh” after work and save us from “low battery” at the same time, Beck’s designed these special bus stations where Ingress players (well anyone actually) were able to charge their phones in the special sockets. As a really really active player, you can imagine my excitement about initiating and writing for this project.